AFL Victoria will trial a digital football record this weekend for Peter Jackson VFL Round 19 and Swisse Wellness VFL Women’s Round 14.
We will use the trial to demonstrate the exciting possibilities of an online game-day experience to our audiences, with no hard-copy of the AFL Victoria Record to be available at matches.
Getting hands on the record has formed an integral part of attending the footy for many decades, but the nature of having to produce and print it well in advance of games often limits the relevance of information contained within.
Advances in the digital space over recent years have enabled more options for providing up-to-date information on gameday, with both the VFL website and VFL app having the ability to house all the information currently in the record – including team lists, round previews, media coverage details and the previous weekend’s results and stats.
In addition, our digital platforms ensure this information is accessible when, where and how users want it.
Our evolving audience has shown an increasing preference to access VFL and VFLW information online in recent times, clearly evident in the fact that the VFL app has been downloaded over 17,500 times since its launch in April and the VFL website averages over one million pageviews per month.
The trial will involve AFL Victoria promoting a ‘hub’ page on the VFL website (vfl.com.au/record) – similar to the hub pages we already promote on social media of a weekend – as well as a ‘RECORD’ button in the VFL app, with both locations providing all the information that fans need to get involved in the action.
For those still after something tactile in their hands on gameday, we’ll also provide PDF versions of team lists that can be printed out prior to the weekend.
As part of the trial, we will seek feedback from fans and clubs on their thoughts about the online experience to inform how we transition towards greater use of the VFL website and app on gamedays.
The tradition behind the footy experience is important, but its future offers fans more than ever before and all right at their fingertips.