Published on June 26, 2019 4:55 pm

Love the Game Round

The Hard Yakka / Totally Workwear VFL and Swisse Wellness VFL Women’s competitions will proudly partner with the Victorian Responsible Gambling Foundation (VRGF) to launch the 2019 Love the Game Round this weekend.

The annual Love the Game Round also involves all 10 Victorian AFL clubs, community leagues and clubs across Victoria.

The dedicated Round aims to educate the football community in creating a safe and healthy environment and for members to understand the risks associated with gambling.

The Round acts as a reminder for parents and role models, including coaches, teachers and relatives, to talk to young people about the risks and consequences of gambling, so they love the game, not the odds.

A recent qualitative study of kids who watched sport showed that 75 per cent of kids aged between 8 and 16 years think betting on sport is normal, and 3 in 4 kids can name one or more sports betting companies.

Head of AFL Victoria Rick Bell said the dedicated round is a perfect reminder to everyone in the football community that sport and betting do not have to go together.

“AFL Victoria understands the negative consequences gambling has on individuals and families and urges influential people to take the time to educate the younger generations.

“With increasing exposure and accessibility to sports betting, Love the Game Round is more relevant than ever before,” Mr. Bell said.

The round is a perfect opportunity to celebrate all the great moments this season and talk to young people in our lives about the risks and consequences of gambling.

The dedicated round kicks off on June 27.

For more information, visit or join the conversation on social media using #LoveTheGame.

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