Published on August 13, 2018 4:14 pm

She Can Coach program launch

AFL Victoria is proud to announce the launch of its She Can Coach program.

The new initiative, supported by the Victorian Government’s Change Our Game initiative, is designed to invest in the development of the next wave of talented female coaches in Victoria.

17 coaches (see full list below) have been identified through TAC Cup, Swisse Wellness VFL Women’s and AFL W environments to be part of the program, from retired players to current senior and assistant coaches.

AFL Victoria Education and Training Manager Lauren Arnell said the program is a chance to develop some of our up-and-coming female coaches.

“We believe it is vitally important that we invest in female coaches in the talent pathway,” Arnell said.

“This program will provide opportunities for retired or retiring players to stay involved in the game and provide them with the tools and networks to further develop their coaching.

“Regardless of how far each coach progresses beyond Victorian based competitions, we know that this learning, mentoring and networking opportunity will immediately and directly have a positive impact on our existing players, clubs and competitions.

“We see this as not only a direct investment in the program participants but also those who are looking to coach in our talent competitions and beyond.”

As part of the program, each coach will be paired with a mentor, with the mentors selected from various levels of sport and business. Mentors will share their experiences and provide advice and feedback to the She Can Coach participants.

Coaches in the program will learn AFL strategy and trends, be exposed to scenarios of day-to-day coaching at the top level, have access to online courses specifically targeting coaching and receive advice about developing and applying for roles in the future.

AFL Victoria Coaching Development Manager Steve Teakel said the program investment goes further than just the coaches involved.

“This direct investment will also reflect on those who, in the future, are considering coaching in our competitions and see the visibility of our investment not only in our players but our coaches as well,” Teakel said.

“These coaches will be role models beyond their own players and clubs, and we will also look to engage them in future coach presentations, mentoring and development opportunities.”

Head of the Office for Women in Sport and Recreation Dr Bridie O’Donnell said she is looking forward to the She Can Coach program.

“The Office for Women in Sport and Recreation is excited to be working with organisations such as AFL Victoria to develop female talent in underrepresented areas such as coaching,” O’Donnell said.

Coaches will attend their first session on Monday August 13, with follow-up sessions to occur in October and December.

See the full list of coaches below:

Cherie O’Neill Bendigo Pioneers TAC Cup
Shannon McFerran Carlton VFLW
Chloe McMillan Collingwood AFLW
Penny Cula-Reid Collingwood VFLW
Jane Lange Darebin Falcons VFLW
Julia Chiera Darebin Falcons VFLW
Lisa Roper Darebin Falcons VFLW
Lauren Morecroft Essendon VFLW
Josie Smith Essendon VFLW
Natalie Wood Geelong Cats VFLW
Natasha Daffy Geelong Falcons TAC Cup
Kim Ledder Oakleigh Chargers TAC Cup
Tamara Hyett Sandringham Dragons TAC Cup
Dale Robinson Southern Saints VFLW
Stacey Bourke Southern Saints VFLW
Bree White Western Bulldogs VFLW
Amy Catterall Williamstown VFLW

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